News - 16 November 2009, 18:55
SalusAnsvar's new web focus on users needs
- SalusAnsvar has a strong focus on providing customized insurance solutions for the individual, something that has guided us when we developed the site, says Jonas Liedberg, Account Manager at Mogul. We therefore started the project creating a clear definition of target groups and then proceeded with the interaction design, information architecture and the graphic design.
The new website is focused on the target groups' needs rather than departing from the company's product offerings. As a visitor and a customer you can now quickly find your entrance on the startpage by choosing an illustrated life situations that match and therby navigate to the company's offerings.
- We are committed to offer our customers freedom of choice without being vague. Mogul's way to systematically work out a concept that both clarifies our target groups and offerings has been effective, "says Marie Nygren Bonnier, Concept and Product Development Director at SalusAnsvar. Our offerings are aiming at contributing to develop and secure our clients' private economies and through this solution it becomes easier for us to communicate targeted offers to different audiences rather than to offer everything to everyone.
The project has included concept development, including scenario design, logic and graphic design and systems development in EPiServer and integration with back-end systems for online quote requests.
- It's been a rewarding and fun project where we found a good way to cooperate, said Erik Lindberg, Project Manager at Mogul. We have worked closely with the customer, many hours on site, and it has helped us in our understanding of SalusAnsvar's business. The Project Group at SalusAnsvar has had a clear focus, which has helped us keeping a steady direction through out are work. Now, we continue by developing the company clients part of the web site, he concludes.
SalusAnsvar offer financial solutions in the form of insurance, savings and loan products to its customers. Since 2007 SalusAnsvar is part of the financial services group DnB NOR.
SalusAnsvar's new website: www.salusansvar.se