SkandiaBanken’s external website is specially designed to welcome new customers
135 per cent increase in new customers
When SkandiaBanken launched its new external website the number of new customers increased by 135 per cent.
Mogul has worked together with SkandiaBanken since 1995 and has continually improved their solutions on the internet regarding usability, functionality and profitability per customer. SkandiaBanken has also received the accolade of “Best Bank” almost every year for ten years. Mogul works with both the actual bank, i.e. the login section, and the external section of the site.
Easy to find, easy to understand, easy to take the next step in the decision chain.
Who wants to change their bank?
One of the most recent assignments for SkandiaBanken was to develop a website that was designed to attract more new customers to the bank. To be successful in such a venture one can, for example, find out why people want to change bank. The problem is that they don’t actually want to – surveys show that most people are satisfied with their existing bank. So how do we do this? We cannot reveal details, but to analyze the needs and behavior of the target groups with the help of personas is one way to success. This is shown clearly in the results of this project.
One advantage with the new website is that administration is more effective, as it is designed to function as a permanent campaign site. This makes it possible to change the message on the start page more often and quickly, and therefore be more varied and up to date.
Tried and tested!
With expertise in creating websites that deliver business benefits you can go far. With user testing you can go even further.
Before the launch of SkandiaBanken’s new website we carried out user testing to ensure that it was easy to find information on the website and that navigation terms could be understood. It was also especially important that one could easily become a new customer. By using a special test we also ensured that the website fulfilled the demands for accessibility according to WAI.
The website is built on EPiServer.