Created for both experts and beginners
With the help of Mogul, Nordnet has created a completely new web service, designed to function for both the beginner and the expert. The solution contains innovative navigation and a commerce tool, among other things.
Number 25 on Internetworld’s list of Sweden’s best sites!
Every year Internetworld selects the 100 best sites in Sweden. In 2008 Nordnet took 25th place, with the reasoning:
“We feel secure buying shares at Nordnet. The site is pedagogical, simple and versatile. The navigation gets top marks for its clear inputs and structured content, and at the same time Nordnet has all the extra information we could wish for.”
One challenge when creating services for the management of securities is to make it simple for the inexperienced user and quick for the more experienced one. These two aspects are difficult to unite – the inexperienced user’s need of pedagogical guidance can seem like a waste of time for the more experienced user. At Nordnet we have solved this problem by offering several extra tools adapted for the expert.
On the popular pages for share quotes, all the information you need to conduct business is available.
Quick business with QuickTrade
The development of personas for Nordnet’s target groups has been a great support in the development of different functions on the website. Thomas, for example, who represents the experts, has led to functions such as quick information in quote lists about rate changes, Quickbar for a simpler overview, and QuickTrade.
QuickTrade is a web application for quicker share purchasing, developed specially for the user who carries out many investment deals. Thomas can make hundreds of such deals every month.
Nordnet is the largest internet investment agency in Scandinavia, with operations in Sweden, Norway, Finland, Denmark, Germany and Luxembourg. Nordnet offers investing in shares, funds and pensions.